BJ Fogg

I'm a Stanford behavior scientist. I've discovered new ways to change behavior. Learn more in my new book

BJ Fogg is a world-renowned Behavioral Scientist at Stanford University. As a doctoral student in the 1990s, Fogg ran the first-ever series of experiments on how computers influence people’s behaviors. He named this new field "persuasive technology" and his research won Stanford’s Maccoby Prize. He then founded the Behavior Design Lab, where he teaches industry innovators and entrepreneurs to create solutions that help people become happier and healthier, with a particular focus on financial wellbeing, learning, and productivity.

His bestselling book ‘Tiny Habits: The Small Changes that Change Everything’ cracks the code of habit formation and gives a practical explanation of how human behavior works. Fogg uses the Tiny Habits method to explain that changes — no matter how tiny — can lead to self-improvement and transformation: In the case of wanting to read more, that might mean reading one paragraph per day.