BJ Fogg

I'm a Stanford behavior scientist. I've discovered new ways to change behavior. Learn more in my new book

BJ Fogg, PhD, founded the Behavior Design Lab at Stanford University. In addition to his research, Fogg teaches industry innovators how human behavior really works. He is the author of the New York Times bestselling book 'Tiny Habits: The Small Changes that Change Everything.' Alongside this, he created the Tiny Habits Academy to help people around the world.